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American Swiss

American Swiss first opened its doors in Cape Town in 1896. Now, more than 100 years later, we are South Africa's leading jeweller, with stores located countrywide. Throughout our history, American Swiss has been at the cutting edge of jewellery trends, complementing the look of the day with the luxury and brilliance of fine quality diamond jewellery and watches.

From the chandelier earrings of the 20's, the drop earrings of the 40's, diamond pendants of the 50's, to the ever-so-now Princess Cut, diamonds from American Swiss have led the way in quality and style.

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