Intelligent online advertising management for higher conversion rates.
Argility Digital Advertising (powered by Wassp) enables targeted digital advertising through a complete understanding of:
Who your customer is
Their behaviours – browsing, visiting, buying, renewing etc.
When and how they are buying
How they engage with you – online, in-store, on social media, etc.
Support online marketing efforts
You can then anticipate behaviour, drive activity and target customers through referrals, community engagement, campaigns and traditional marketing techniques.
Argility Search Engine Marketing (powered by Wassp) automatically extracts multiple search descriptors and associated attributes from your search engine marketing inventory system. Argility Search Advertising automatically loads these descriptions, per product or service, into Google AdWords.
This ensures that multiple search permutations result in your ad being displayed.
Clicking on the ad will ensure that your customers land on the correct product location on your website, all without having to pay for specific AdWords.
In this way Argility Search Advertising provides search engine marketing that has proven to pay for itself repeatedly.
Argility Digital Advertising and Argility Search Engine Marketing are available on-premise or delivered through the cloud.
Highly effective data mining allows digital advertising campaigns to benefit from deep customer insights.
Different collateral variations are tested against each other to determine which will deliver the best ROI.
Powerful campaign management tools allow for rapid deployment of digital advertising collateral.
Automatic updating means no manual capturing with no delays in changing ads, for truly dynamic digital advertising management.
Large catalogues of digital advertising assets can be handled with ease and efficiency.
Ensures that all ads are highly relevant and tightly targeted to users’ search terms for maximum fulfilment on click-through and optimised conversion.