Use the Single Customer View to finely hone your marketing strategies.
Once Argility Single Customer View has given your business a Golden Record of each customer, you will know who they are, what they want and what is relevant to them. You’ll be extremely well positioned to start personalised, targeted marketing that is relevant and highly effective.
The Argility Omni-channel Marketing solution uses the rich, clean, consolidated data supplied by Argility Single Customer View, and applies analytics and pattern matching rules. This allows your business to precisely match marketing strategies, tactics and activities to deeply analysed and understood data.
Your business can then more successfully engage customers via multiple channels using various types of engagement content.
The consolidated nature of the data will allow your business to start analysing it for patterns that could help in cross-selling, fraud prevention, predictive analytics, payment patterns analysis and more.
Argility Omni-Channel Marketing allows you to gather consistent and up-to-date customer information and make it available across the enterprise. Your business gains customer insights into anything from previous behaviour to current status and predictive analytics – from a single source.
All of this can be delivered through either an on-premise or cloud-based solution.
The accurate data modelling, analysis and interpretation features lead to smart marketing strategies.
Designed to apply the Single Customer View to marketing concepts, strategies, tactics, campaigns and so on, unleashing its full power.
By defining a deeply data-informed marketing strategy, all business resources can be aligned in service thereof.
Marketing strategies are now based on the power of predictive analytics, using a range of customer behavioural data.
All marketing efforts can now be built on a flexible, agile digital platform, in service of digital transformation.
Marketing strategies and activities are always informed by the latest customer data, allowing them to adapt as customers develop over their lifecycles.
WE CAN HELP YOU CRAFT MORE EFFECTIVE OMNI-CHANNEL MARKETING STRATEGIES
Click here for a callback from one of our Omni-channel Marketing experts.
We can provide an on-premise or cloud-based solution.