A single customer view allows you to consolidate all the customer data you receive in real time from different systems to form a “Golden Record” of each customer. Your customers are now using multiple digital and real-world channels, interchangeably.
A single customer view is the only way to deliver the omni-channel experience they demand:
To deliver this seamless omni-channel experience, you need to have a unified, 360˚ view of each customer: their data, purchasing patterns, behaviours, preferences, and interests.
Gathers customer and sales data from multiple channels, stores it in a central data warehouse, and supplies information to other systems and users on demand.
Analyses and cleans the stored data, merging and structuring it to provide a “Golden Record” of each customer.
A framework that integrates communication methods of various systems, enabling them to talk to each other fluidly and effectively.
A single view of your customers allows you to focus every aspect of your business on the customer experience.
Understanding every aspect of your customers allows you to finely individualise your sales tactics.
A single view of your customers allows you to optimise your business processes to respond far more rapidly to their demands.
The more data you have, the more complete a picture you can create of your customers, allowing you to craft more effective strategies.
It follows that if you’re being smarter with your sales tactics and strategies, you will derive more value from them.
It’s axiomatic that if you know your customers better, you will be able to provide more acutely personalised customer service.
Benefits to your business:
More new customers
Better customer retention
Increased repeat sales
Higher per-customer value