Argility partners with award-winning digital agency to deliver Google Cloud-powered unified data architecture

Leading innovator and implementer of software and data analytics for retailers and brands, The Argility Technology Group (ATG), part of Smollan, has announced a partnership with an award-winning digital agency specialising in online performance marketing and building digital platforms that deliver results for the world’s leading luxury travel brands, smarter, faster and more connected decision-making, bringing everything full circle.

“This organisation partnered with ATG to design and implement a modern data warehouse environment on Google Cloud,” says Matthew Chittenden, ATGs Google Cloud Growth Lead. “As a performance-driven digital agency, they manage marketing campaigns across multiple digital platforms, including Google Analytics, HubSpot, Meta Ads and CRM systems, for some of the world’s leading luxury travel brands,” he adds.

The solution: Unified intelligence in the cloud

Argility delivered a scalable enterprise data warehouse that consolidates all of this organisation’s marketing and CRM data into a single, trusted source of truth. Built using Google BigQuery, Data Transfer Service, Cloud Run Functions and Looker Studio, the solution automates data ingestion and reporting across platforms.

This cloud-based infrastructure eliminates data silos and provides real-time performance dashboards, enabling its teams to make informed decisions faster and with greater accuracy.

According to Chittenden, the implementation has resulted in enhanced efficiencies, accuracy and scalability. “Beyond unifying data, the new architecture is future-ready, supporting the planned integration of retrieval-augmented generation (RAG) and Gemini AI to unlock deeper contextual insights and advanced analytics in the near future,” he says.

Chittenden confirms ATGs goal is to help forward-thinking organisations to harness the full power of Google Cloud to transform their operations. “By creating a unified data foundation, we’re not only addressing today’s challenges but enabling tomorrow’s innovation through AI, automation and scalable analytics.”

Collaboration between Argility and Google Cloud empowers digital agencies to transform data into actionable intelligence. “With automation, scalability and AI readiness at its core, the new data platform enables this business to continue to deliver exceptional results for its clients while paving the way for future innovation and growth,” Chittenden concludes.

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Argility appointment to boost Google Cloud, Workspace leadership ambitions

The Argility Technology Group (ATG), part of Smollan, has accelerated its ambitions to become Africa’s premier Google Cloud and Google Workspace implementation partner, with the appointment of Matthew Chittenden as Google Cloud Growth Lead.

Chittenden brings over 20 years’ experience in working within the Google ecosystem and facilitating complex commercial technology transactions across numerous industry verticals.

His appointment follows Argility’s recent achievement of Google Premier Partner status – a rare distinction for one of only six partners in Southern and Eastern Europe, Middle East and Africa (SEEMEA). Argility was also recently named ‘Rising Star Partner of the Year’ by Digicloud Africa, Google’s reseller enablement partner in Africa.

Japie Saunders, ATG’s Managing Executive for Google Solutions, says Chittenden’s appointment is part of an aggressive growth strategy that has seen the company ascending to Premier Partner tier in record time and achieving 74 Google Workspace and Google Cloud certifications.

“We’re confident that Matthew’s expertise will add value both for our company and for our growing Google Cloud and Google Workspace customer base,” he says.

Holding an LLB degree, Chittenden moved directly into the corporate world where he worked as a global key account manager at one of the leading cellular network providers before transitioning into the Google Cloud ecosystem. He went on to be appointed to significant executive management positions, including in one notable organisation where he was instrumental in scaling the business 20x over a five-year period. He has delivered transformative projects for several of SA’s foremost corporations.

His mandate in his new role covers the entire Google Cloud growth life cycle, from orchestrating sales and go-to-market strategies and leading business development, to maximising partner funding and ensuring seamless deal closure and robust customer engagement.

Chittenden says his appointment will allow him to continue working with colleagues and solutions he has grown to know well over his years in the industry: “I’ve worked with Google solutions since before there was a Google Cloud, and I have well-established relationships with both the local Google South African team and broader international Google teams through Digicloud.

“Now, as more customers lean towards Google with the big shift to artificial intelligence and data analytics, Google Cloud is really strong in that space, and we expect the market to grow strongly. In addition, the Google Workspace environment is highly collaborative and well suited to the pan-African market, and Google has invested in the region by launching a local data centre, which positions both Google and a leading technology implementation partner like Argility quite well,” Chittenden says.

“The opportunity to combine Argility’s strong technical capabilities and Premier Partner credibility with my strategic sales approach, extensive market reach and dedicated business development focus is incredibly exciting,” he says. “Our strategy is to capture the rapidly expanding Google Cloud market in Africa and scale sales and revenue.”

Chittenden says while ATG is a leader in the retail sector, he won’t limit his focus to the retail space: “Vertically, I’ll be looking at where Google plays well – for example, across the healthcare and automotive sectors. On the horizontal layer, we will focus on every sector where Google’s collaboration, AI and generative AI strengths are applicable.”

Welcoming Chittenden to the team, ATG CEO Tanya Long says she believes the team is now well-rounded with immense potential for solid growth and providing customers with the best in market Google solutions.

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ATG’s Head of IT and Infrastructure, Japie Saunders.

Argility achieves top tier Google Premier Partner status

Argility, part of Argility Technology Group (ATG), has achieved Google Premier Partner status for Google Cloud and Google Workspace, making it one of only six Google Premier Partners in Southern and Eastern Europe, Middle East and Africa (SEEMEA).

This comes on the heels of Digicloud Africa naming Argility “Rising Star Partner of the Year” for 2024 in recognition of its exceptional efforts in achieving Premier status. The award highlights Argility’s impressive dedication to obtaining certifications, writing customer success stories and expanding its client base, but most notably, the company’s ‘remarkable commitment to excellence’.

Japie Saunders, ATG’s Managing Executive for Google Solutions, says achieving the advanced status is in line with Argility’s strategy to enhance its role as a trusted Google partner for its customers, offering a broad range of services and support.

Argility moved from being a long-standing Google customer to becoming a Google partner three years ago. Saunders explains that Argility’s in-house ICT department saw the value Google Cloud and Google Workspace delivered to its own organisation, and later opted to offer these solutions to Argility customers also. The move transitioned the division from a cost centre to a revenue generator, adding to the broader business’s offerings.

“Having used Workspace (formerly known as Google Apps) in-house since 2010, we chose to move our organisation to Google Cloud, eliminating exorbitant on-premises data centre operating costs. We extended Google Cloud services to customers, and have since helped many clients move, reducing or eliminating their data centres,” Saunders says.

Achieving Premier Partner status in record time comes on the back of intentional investment in skills development to meet the stringent Google Premier Partnership requirements. Argility’s team members focused on upskilling and certifications, now boasting a combined total of 74 Google Workspace and Google Cloud certifications.

Saunders notes that this level of certification is unusual in the local market and expects growing demand for Argility’s in-house skills. “Moving to the cloud has been a slow process for most local businesses, but in the past three years there has been a big uptick in digital transformation and increased numbers of organisations moving to the cloud to eliminate risk. More mid-size businesses and large enterprises are now looking to move to Google Cloud and Google Workspace with the support of expert partners.”

Saunders adds some of the drivers for uptake include the fact that Workspace and Cloud are cloud native solutions offering exceptional, reliable ease of use. Google is also an AI leader and offers benefits such as Gemini generative AI included for Workspace Business and Enterprise customers.

“Another important factor for South African customers is the recent landing of Google’s data centres and subsea cable locally, ensuring security, data protection and business continuity. With Google Workspace and Google Cloud, all data is secure and available to authorised users, whether a device fails or is lost or stolen.” Saunders says the Premier Partner status offers customers new levels of assurance that Argility has access to unmatched expertise and exclusive benefits such as early entry to new products, programs and cost optimisation strategies. As a Premier Partner, Argility also benefits from dedicated resources and prioritised support from Google.

“With our Premier Partner status, we are positioned as a leader for providing end-to-end Google services – including seamless cloud migration, collaboration platforms, cloud computing and data centres in the cloud on the back of Google,” he concludes.

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