Merging the physical with the digital world, through mobile proximity marketing.
Argility SenseView is a powerful cloud-based platform that allows consumers to receive opt-in, proximity-based communications on their mobile devices.
Low-energy Bluetooth is used to connect smartphones to strategically placed beacons that trigger messages when someone approaches, enters or leaves a specified location. It delivers customised, content-rich messaging in real-time.
This solution enables immediate, contextual content delivery using easily deployed beacon technology. It gets the right content, to the right consumers, at the right time, in the right place.
Beacons are low-energy Bluetooth devices that can be attached to almost any surface. They connect to mobile devices via apps downloaded onto the device, sending rich content, which can include voice, images, audio and video.
Gartner predicts that 3.5 billion active beacons will be installed by 2018, which will obviously also drive revenues from mobile advertising and marketing.
A healthy 73% of shoppers are more likely to make in-store purchases on receiving beacon-triggered content, such as offers and promotions*.
Context- and location-based information that aligns with precise marketing strategies is sent to consumers in real time.
Allows companies to customise & style apps and messages for maximum brand impact.
Detailed data is collected, analysed and interpreted to serve in crafting even more effective future strategies and campaigns.
The use of beacons is a powerful new application of IoT technology.
The customer experience is more immersive and context-based, thus becoming more relevant to the individual customer.
The relationship between company and customer is strengthened through ever more personalised customer engagement.